Digital Marketing

Find out which half of your marketing works.

John Wanamaker said half his advertising was wasted. He just didn't know which half. A century later, most marketing reports still can't tell you. We fix the tracking first, then put your budget where it shows up in sales.

Get a growth audit See what we usually find
client revenue traced back to its source last year
$4.2M
average return on ad spend we manage
4.1×
days' notice to leave, after the first three months
30

One customer, first click to signed contract

Operations director at a 200-person logistics firm, buying a client's software

Who gets the credit?
  1. 2 Mar Google searchRead a blog post on cutting dispatch time 0% · $0100% · $24,00040% · $9,600
  2. 18 Mar LinkedIn adWatched a two-minute customer story 0% · $00% · $07% · $1,680
  3. 21 Mar EmailDownloaded the dispatch checklist 0% · $00% · $07% · $1,680
  4. 9 Apr WebinarJoined the live demo, asked two questions 0% · $00% · $06% · $1,440
  5. 15 Apr Searched the brand nameBooked a call from the first result 100% · $24,0000% · $040% · $9,600
2 May Signed$24,000 a year

Last click gives the brand search all $24,000. The blog post that started it all earns $0, and it's the first thing to get cut. First click hands everything to the blog post. The webinar that won the deal earns nothing. Shared credit shows every step did some of the work. It's the view we report on, next to the others.

01The audit

First, we find out what your numbers are hiding.

Before we spend anything, we check the plumbing. These are the problems we find most often, logged the way our engineers log bugs.

  1. #1 Critical

    Form submissions are counted twice

    Google Ads learns from leads that don't exist, and your cost per lead looks half of what it really is.

    Found in 14 of our last 20 audits

  2. #2 Critical

    The ad account is optimising for page views, not enquiries

    Google finds you more people who browse and fewer who buy.

    Found in 9 of our last 20 audits

  3. #3 High

    The CRM never tells Google which leads became customers

    The ads can't tell a $50 lead from a $50,000 one, so they chase the cheap ones.

    Found in 16 of our last 20 audits

  4. #4 High

    Most paid clicks land on a page that takes over 5 seconds to load on a phone

    You pay for the click, then lose the visitor before the page appears.

    Found in 12 of our last 20 audits

  5. #5 Medium

    Declining cookies makes a visit vanish from the reports

    The banner is set up so anyone who says no disappears, instead of being counted without cookies.

    Found in 11 of our last 20 audits

  6. #6 Low

    Campaign tags spelt three different ways

    “LinkedIn”, “linkedin” and “li” show up as three separate channels, each looking smaller than it is.

    Found in 17 of our last 20 audits

Every audit ends with this list, ranked. It's yours to keep, whether or not you hire us. Get yours

02We make the fixes

We don't send your developers a to‑do list. We open the pull request.

Most audits end with “improve page speed” and a long wait. Our marketers sit next to engineers, so the fix ships in days, and you see the result in the next report.

Things we fix ourselves

  • Page speed on the pages that take paid traffic
  • Product and review details Google can read
  • Duplicate pages created by filters and tags
  • Server-side tracking that survives ad blockers
  • Landing pages built in days, not sprints
Merged

Speed up product pages on mobile #214

3 commits into main · 1 file changed · reviewed by marketing and engineering

templates/product.html

14-  <video src="/media/hero.mp4" autoplay muted loop></video>14+  <img src="/media/hero.avif" alt="" fetchpriority="high">15+  <link rel="preload" href="/fonts/brand.woff2" as="font" crossorigin>16   <main class="product">41-  <script src="/js/chat-widget.js"></script>42+  <script src="/js/chat-widget.js" defer></script>
  • Page load on mobile4.8s 1.9s
  • Speed score (Lighthouse)41 93
  • Product page conversion, four weeks later+11%

03Honest timelines

How long each channel takes to pay off.

Anyone promising SEO revenue in month one is selling something else. Here's what we tell clients before they sign.

  • First signs
  • Shows up in revenue
  • Tracking and fixes Honest numbers within two weeks
  • Paid search First leads in one to two weeks, tuned by month three
  • Paid social Two to four weeks of testing, settled by month three
  • Email and lifecycle Within the first month or two
  • Conversion testing Two to four weeks a test; the wins add up
  • SEO and content Rankings move from month two; revenue follows by month four to nine

Our first 90 days

  1. Days 1–14

    Measure

    Tracking fixed and checked. The audit and its ranked issue list.

  2. Days 15–45

    Fix

    Site speed, ad accounts and landing pages. Wasted spend switched off.

  3. Days 46–90

    Grow

    Tests, content and budget moved to whatever the numbers say is working.

05Growth we can trace

FW FieldwiseE-commerce · Canada · garden supplies

+212% organic revenue in nine months.

Before
Most sales came from paid ads, and costs rose every spring. Organic traffic had been flat for two years.
What we did
Removed duplicate product pages, wrote buying guides for what gardeners actually search, and cut checkout from five steps to two.
After
Organic search became their biggest source of revenue. Ad spend went down while sales went up.
“They fixed the site before they spent a dollar on ads. That's when the numbers started to make sense.”
Daniel Okafor, Founder, Fieldwise
Ask for the full case study

Organic revenue per month

USD · Shopify, attributed in GA4

  1. Month 21,800 duplicate product pages removed

  2. Month 4Buying guides launched

  3. Month 6Checkout cut to two steps, conversion +18%

Monthly organic revenue rose from about $18,000 at the start to about $56,000 in month nine.

06What it costs

What it costs, and the small print in large print.

Our fees are separate from your ad spend, and both are on the invoice in plain numbers.

  • Growth audit, with a 90-day plan

    $3k–$5k2 weeks · credited if you continue

  • Tracking and technical fixes

    $4k–$10k2–6 weeks, one-off

  • Monthly growth: SEO, content, conversion, reporting

    From $3.5ka month

  • Paid media management

    12% of spendfrom $1.5k a month

  • Ad spend

    Paid by youstraight to Google, Meta, LinkedIn

  1. 1

    3 months, then 30 days' notice.

    No auto-renewing year. If it isn't working, you can leave.

  2. 2

    We never mark up ad spend.

    You pay the platforms directly. Our fee is its own line.

  3. 3

    Every account is in your name.

    We're invited as users, and we leave when you say.

  4. 4

    Bad news comes first.

    The first line of every monthly report is what didn't work.

Accounts that stay yours

  • Google Ads
  • Analytics
  • Search Console
  • Tag Manager
  • Meta
  • LinkedIn
  • HubSpot

FAQ

Questions people ask after their last agency.

Further reading

How soon will we see results?

Clear numbers within two weeks, once tracking is fixed. Paid campaigns usually bring leads in the first month and settle by month three. SEO and content take four to nine months to show in revenue. The audit includes a forecast for each channel.

Do you guarantee rankings or leads?

No. Nobody controls Google's rankings or your market, and guarantees usually mean someone is counting the wrong thing. We agree targets with you, report against them every month, and say plainly when we miss.

Who owns the ad accounts and the data?

You do. Google Ads, Analytics, Search Console, Meta and LinkedIn accounts are in your company's name, and we're invited as users. If you leave, you remove our access and keep all the history.

Do you take a cut of our ad spend?

We never mark up ad spend: you pay Google, Meta and LinkedIn directly. Paid media management is a fee of 12% of spend, with a monthly minimum, shown as its own line on the invoice.

Can you work alongside our in-house team or another agency?

Yes. Often we handle tracking, technical SEO and landing pages while your team owns brand and social. Everyone works from one dashboard, so everyone sees the same numbers.

Is SEO still worth it with AI search?

Yes, but it has changed. Fewer people click through when Google shows an AI summary, so we focus on searches with buying intent, pages specific enough to be cited, and measuring enquiries instead of visits.

Get a growth audit.

Give us read-only access to your analytics, or just your website address. In two weeks you'll have the issue list, what to fix first and what 90 days could realistically do. Keep it either way.

Get a growth audit Book a 30-minute call